Introduction
The recent 20% decline in customer engagement with Sphera's Operational Risk Management dashboard is a critical issue that demands immediate attention. This analysis will systematically identify, validate, and address the root cause while considering both short-term and long-term implications for the product and its users.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Understanding the specific changes helps pinpoint potential causes. Expected answer: A list of feature updates or UI changes. Impact on approach: Directs focus to specific areas of the product that may have caused friction.
Why it matters: Identifies whether the issue is universal or specific to certain user groups. Expected answer: Breakdown of engagement decline by user segments. Impact on approach: Helps tailor solutions to specific user needs if the impact is not uniform.
Why it matters: Ensures the observed decline is not due to measurement errors. Expected answer: Confirmation of consistent measurement methods. Impact on approach: If measurement has changed, it would shift focus to data validation before further analysis.
Why it matters: External factors could explain changes in user engagement patterns. Expected answer: Information on relevant industry events or regulatory updates. Impact on approach: Would necessitate considering external factors in the root cause analysis.
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