What's your favorite video-calling product? How would you define success metrics and goals for it?

Introduction

To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders for a video-calling product.

Step 1

Product Context

For this analysis, I'll focus on Zoom as my favorite video-calling product. Zoom is a cloud-based video conferencing platform that enables virtual meetings, webinars, and collaboration.

Key stakeholders include:

• End users (individuals and businesses)
• IT administrators
• Zoom's management and shareholders

User flow:

1. Users create or join a meeting via the Zoom app or web interface
2. They connect audio and video, then interact through various features like screen sharing, chat, and virtual backgrounds
3. After the call, users may access recordings or follow up on action items

Zoom fits into the broader strategy of enabling remote work and digital transformation. It competes with products like Microsoft Teams, Google Meet, and Cisco Webex, differentiating through ease of use and reliability.

Product Lifecycle Stage: Zoom is in the maturity stage, with widespread adoption and established market presence. The focus is on maintaining market share and expanding into adjacent markets.

Software-specific context:

• Platform: Cloud-based with desktop and mobile apps
• Integration points: Calendar systems, productivity tools, and enterprise software
• Deployment model: SaaS with on-premise options for enterprise customers