How would you improve BBM Messenger?

Introduction

To improve BBM Messenger, we need to conduct a comprehensive analysis of its current state, user base, and market position. I'll outline a strategic approach to enhance the product, focusing on user needs, pain points, and innovative solutions. Let's dive into the details.

Step 1

Clarifying Questions

• Looking at the messaging app landscape, I'm thinking BBM might be facing stiff competition from newer platforms. Could you share insights on BBM's current market position and its primary differentiators?

Why it matters: Determines our focus on unique features vs. catching up to competitors Expected answer: BBM has a loyal but shrinking user base, with strong security features Impact on approach: Would emphasize security and privacy in improvements

• Considering the evolution of messaging apps, I'm curious about BBM's current feature set. Can you provide an overview of BBM's core functionalities and any recent major updates?

Why it matters: Helps identify gaps in the product offering Expected answer: Basic messaging, voice calls, and some social features Impact on approach: Would focus on introducing modern features like video calls or ephemeral messaging

• Given the importance of cross-platform compatibility, I'm wondering about BBM's availability across different devices and operating systems. Could you clarify which platforms BBM currently supports?

Why it matters: Influences our strategy for user acquisition and retention Expected answer: Available on iOS and Android, with limited desktop support Impact on approach: Would prioritize improving cross-platform consistency and expanding desktop capabilities

• Thinking about user engagement metrics, I'm interested in understanding BBM's current performance. What are the key metrics you're tracking, and how have they been trending recently?

Why it matters: Helps identify areas of focus for improvement Expected answer: Declining daily active users, but high engagement among existing users Impact on approach: Would focus on user retention and reactivation strategies