How would you improve the Deloitte USI careers application experience for campus candidates?

Introduction

Deloitte USI is one of the largest campus recruiters in India for consulting, audit, tax, advisory and technology roles, hiring thousands of B.Tech, B.Com, BBA and MBA graduates each year into roles such as Analyst, Business Technology Analyst and Consultant. Candidates apply through the Deloitte USI careers portal (usijobs.deloitte.com), through campus placement cells, or through off-campus drives and national assessments. For a student, the experience often feels confusing: dozens of similar job titles, unclear differences between business units, long online forms, and silence after applying. A poor experience costs Deloitte too: strong candidates drop out or accept offers from Accenture, PwC, EY, KPMG or product companies first. I'll improve the Deloitte USI careers application experience for campus candidates, moving through clarifying questions, segments, pain points, solutions, prioritisation and metrics.

Step 1

Clarifying Questions (5 mins)

• Which part of the experience are we improving: discovery, application or post-application?

Why it matters: Each stage has different owners and problems. Expected answer: The whole candidate journey from finding a role to receiving an assessment result, for campus and off-campus freshers. Impact on approach: Map the full journey before choosing where to focus.

• What is the main business problem?

Why it matters: Aligns the work with hiring goals. Expected answer (assumption): Application completion is low on mobile, many applicants choose the wrong role, and offer acceptance has slipped as competitors move faster. Impact on approach: Focus on role fit and transparency, not only form design.

• What constraints exist?

Why it matters: Recruitment systems are often enterprise platforms with limited flexibility. Expected answer: The portal runs on an applicant tracking system; changes must respect data privacy rules (India's DPDP Act) and fair hiring standards. Impact on approach: Favour improvements on top of the existing system.

• Who are the users we care most about?

Why it matters: Campus hires vary widely. Expected answer: Final-year engineering and MBA students, including tier-2 and tier-3 college students applying off-campus. Impact on approach: Mobile-first, low-bandwidth friendly and clear in simple English.