New users signing up for FB are not returning after 30 days. How will you identify the problem? Discuss solutions to that.

Introduction

New user retention is a critical metric for Facebook's growth and long-term success. The issue of new users not returning after 30 days signals a significant problem in the onboarding process or early user experience. I'll approach this systematically to identify the root cause and propose effective solutions.

Step 1

Clarifying Questions (3 minutes)

• What's the current 30-day retention rate for new users, and how does it compare to historical benchmarks?

• Are there specific user segments (e.g., age groups, regions) more affected than others?

• Have there been any recent product changes or feature launches that coincide with the drop in retention?

• What's the typical user journey for new Facebook users in their first 30 days?

• How does the retention rate vary across different platforms (mobile app, desktop, mobile web)?

• Are there any changes in acquisition channels that might be affecting the quality of new sign-ups?

Understanding these aspects will help focus our investigation and solution development. For instance, if the issue is more pronounced in certain demographics or regions, we might need to tailor our approach accordingly.