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Product Management Enhancement Question: FuboTV multi-view feature improvement strategies
Image of author vinay

Vinay

Updated Nov 19, 2024

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What features could make FuboTV's multi-view option more user-friendly?

Product Improvement Medium Member-only
Feature Prioritization User Experience Design Product Strategy Streaming Media Sports Entertainment Digital Television
Product Enhancement User Experience Streaming Services Sports Tech

Introduction

To improve FuboTV's multi-view option and make it more user-friendly, we need to dive deep into user needs, pain points, and potential solutions. I'll walk you through my approach to enhancing this feature, focusing on user experience, technical feasibility, and business impact.

Step 1

Clarifying Questions (5 mins)

  • Looking at the product context, I'm thinking FuboTV's multi-view feature is primarily used for sports content. Could you confirm if this is the case, or if it's also heavily used for other types of content?

Why it matters: This will help us understand the primary use case and tailor our solutions accordingly. Expected answer: Primarily used for sports, but also gaining traction in news and reality TV. Impact on approach: Would focus on sports-specific enhancements if confirmed, or explore more versatile solutions if used across content types.

  • Considering user behavior, I'm curious about the most common device types for multi-view usage. Are users primarily accessing this feature on smart TVs, mobile devices, or computers?

Why it matters: Different devices have different constraints and opportunities for user interface design. Expected answer: Primarily smart TVs and tablets, with some desktop usage. Impact on approach: Would prioritize solutions optimized for larger screens if smart TV usage dominates, or focus on responsive design if usage is more evenly distributed.

  • From a product lifecycle perspective, I'm wondering about the current adoption rate of the multi-view feature. What percentage of FuboTV's user base regularly uses multi-view, and how has this changed over time?

Why it matters: Helps determine if we should focus on increasing adoption or enhancing the experience for existing users. Expected answer: 30% of users use multi-view at least once a month, with steady growth over the past year. Impact on approach: If adoption is low, we might prioritize discoverability and onboarding. If it's high, we'd focus on advanced features and customization.

  • Considering the competitive landscape, how does FuboTV's multi-view feature currently compare to similar offerings from other streaming platforms?

Why it matters: Identifies areas where we can differentiate or catch up to competitors. Expected answer: FuboTV was an early adopter, but competitors have recently introduced similar features with some unique elements. Impact on approach: Would focus on innovative features to maintain a competitive edge if we're ahead, or prioritize matching competitor capabilities if we're behind.

Pause for Thought Organization

I'd like to take a minute to organize my thoughts before moving on to the next step. This will help me structure my approach to user segmentation more effectively.

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