Introduction
To improve FuboTV's multi-view option and make it more user-friendly, we need to dive deep into user needs, pain points, and potential solutions. I'll walk you through my approach to enhancing this feature, focusing on user experience, technical feasibility, and business impact.
Step 1
Clarifying Questions (5 mins)
Why it matters: This will help us understand the primary use case and tailor our solutions accordingly. Expected answer: Primarily used for sports, but also gaining traction in news and reality TV. Impact on approach: Would focus on sports-specific enhancements if confirmed, or explore more versatile solutions if used across content types.
Why it matters: Different devices have different constraints and opportunities for user interface design. Expected answer: Primarily smart TVs and tablets, with some desktop usage. Impact on approach: Would prioritize solutions optimized for larger screens if smart TV usage dominates, or focus on responsive design if usage is more evenly distributed.
Why it matters: Helps determine if we should focus on increasing adoption or enhancing the experience for existing users. Expected answer: 30% of users use multi-view at least once a month, with steady growth over the past year. Impact on approach: If adoption is low, we might prioritize discoverability and onboarding. If it's high, we'd focus on advanced features and customization.
Why it matters: Identifies areas where we can differentiate or catch up to competitors. Expected answer: FuboTV was an early adopter, but competitors have recently introduced similar features with some unique elements. Impact on approach: Would focus on innovative features to maintain a competitive edge if we're ahead, or prioritize matching competitor capabilities if we're behind.
Pause for Thought Organization
I'd like to take a minute to organize my thoughts before moving on to the next step. This will help me structure my approach to user segmentation more effectively.
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