Why has the average watch time for live sports events on FuboTV decreased by 20% over the past month?

Introduction

The recent 20% decrease in average watch time for live sports events on FuboTV over the past month is a concerning trend that requires immediate attention. As we dive into this issue, we'll employ a systematic approach to identify, validate, and address the root cause while considering both short-term fixes and long-term strategic implications.

Step 1

Clarifying Questions (3 minutes)

• Considering the timing, I'm wondering if there have been any major sporting events or seasons concluding recently. Could you provide context on the sports calendar during this period?

Why it matters: Seasonal fluctuations can significantly impact watch time. Expected answer: Information about recent sports seasons or major events. Impact on approach: Helps differentiate between natural viewing patterns and actual issues.

• I'm curious about the user segments affected. Has the decrease been uniform across all user groups, or are certain demographics more impacted?

Why it matters: Identifies whether the issue is global or specific to certain user groups. Expected answer: Breakdown of watch time decrease by user segments. Impact on approach: Allows for targeted analysis and solutions.

• Thinking about recent changes, have there been any updates to the FuboTV platform or content offerings in the past 1-2 months?

Why it matters: Recent changes could directly correlate with the watch time decrease. Expected answer: Information on recent platform updates or content changes. Impact on approach: Helps focus on potential internal factors causing the issue.

• Considering external factors, has there been any significant shift in competitor offerings or market dynamics recently?

Why it matters: External market forces could be drawing users away from FuboTV. Expected answer: Information on competitor actions or market changes. Impact on approach: Helps balance internal and external factors in the analysis.

• I'm wondering about the consistency of our measurement systems. Has there been any change in how we calculate or track average watch time in the past month?

Why it matters: Ensures the observed decrease is real and not a result of measurement errors. Expected answer: Confirmation of consistent measurement methods. Impact on approach: Validates the reliability of the data we're analyzing.