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Product Management Strategy Question: Improving Google Meet's features and user experience
Image of author vinay

Vinay

Updated Nov 19, 2024

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Asked at Google

15 mins

How would you improve Google Meet?

Product Improvement Hard Member-only
Feature Prioritization User Segmentation Problem-Solving Technology Enterprise Software Telecommunications
User Experience Product Strategy Google Remote Work Video Conferencing

Introduction

To improve Google Meet, we need to analyze its current position in the video conferencing market, identify key user segments, and address critical pain points. I'll outline a strategic approach to enhance Google Meet's functionality, user experience, and competitive edge.

Step 1

Clarifying Questions

  • Looking at Google Meet's position in the video conferencing market, I'm thinking about its integration with other Google Workspace tools. Could you provide insights into how deeply Google Meet is currently integrated with other Google services, and what metrics we're using to measure the success of these integrations?

Why it matters: Determines if we should focus on deeper integration or standalone improvements Expected answer: Moderate integration, with room for improvement in cross-tool workflows Impact on approach: Would prioritize seamless integration features if integration is a key differentiator

  • Considering the rapid shift to remote work, I'm curious about Google Meet's user base growth. Can you share information on user acquisition and retention trends over the past year, and how they compare to our top competitors?

Why it matters: Helps identify if we need to focus on acquisition or retention strategies Expected answer: Strong initial growth, but retention challenges compared to competitors Impact on approach: Would emphasize user engagement and "sticky" features if retention is an issue

  • Given the evolving nature of workplace communication, I'm interested in understanding Google Meet's current feature set compared to market leaders. Where do we see the biggest feature gaps, and what user feedback have we received about missing functionalities?

Why it matters: Identifies potential areas for immediate improvement and innovation Expected answer: Gaps in advanced collaboration tools and AI-powered features Impact on approach: Would prioritize developing unique, high-impact features to differentiate from competitors

  • Considering Google's broader ecosystem, I'm wondering about the strategic importance of Google Meet to the company's overall product strategy. How does improving Google Meet align with Google's long-term goals and vision for workplace productivity?

Why it matters: Ensures our improvements align with company-wide objectives Expected answer: Critical component of Google Workspace, key to competing in enterprise market Impact on approach: Would focus on enterprise-grade features and scalability if this is a strategic priority

Tip

Now that we've established some context, let's take a minute to organize our thoughts before moving on to user segmentation.

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