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Product Management Trade-Off Question: Balancing pharmacy network size with cost savings for Optum's PBM offering
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Nextsprints

Updated Jan 22, 2025

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Asked at Optum

15 mins

In Optum's pharmacy benefit management offerings, how do we weigh cost savings for clients against maintaining a broad network of pharmacy options for members?

Product Trade-Off Hard Member-only
Strategic Decision Making Data Analysis Stakeholder Management Healthcare Pharmacy Benefit Management Insurance
Trade-Off Analysis Cost Optimization Network Management Healthcare Strategy PBM

Introduction

In Optum's pharmacy benefit management offerings, we face a critical trade-off between cost savings for clients and maintaining a broad network of pharmacy options for members. This scenario involves balancing financial efficiency with member choice and accessibility. I'll analyze this trade-off by examining stakeholder impacts, metrics, and potential solutions.

Analysis Approach

I'd like to outline my approach to ensure we're aligned on the key areas I'll cover in my analysis.

Step 1

Clarifying Questions (3 minutes)

  • Context: I'm assuming this is a current challenge for Optum. Could you confirm if this is an existing issue or a potential future scenario we're planning for?

Why it matters: Helps frame the urgency and existing data available Expected answer: Ongoing challenge with increasing pressure Impact: Would focus on immediate actions if current, or more strategic planning if future

  • Business Context: Based on industry trends, I'm thinking cost pressure from clients is increasing. How has client demand for cost savings evolved in the past year?

Why it matters: Indicates the driving force behind this trade-off Expected answer: Significant increase in cost-saving requests Impact: Would prioritize cost-saving solutions if demand is high

  • User Impact: Considering member satisfaction, I'm curious about the current utilization of our pharmacy network. What percentage of members use multiple pharmacies regularly?

Why it matters: Helps quantify the impact of potentially reducing network size Expected answer: 30-40% use multiple pharmacies Impact: Higher percentage would increase the importance of maintaining network breadth

  • Technical Feasibility: Given the complexity of pharmacy networks, I'm wondering about our current capabilities. How granular can we get in optimizing our network at a regional or local level?

Why it matters: Determines the precision of our potential solutions Expected answer: Capability exists but not fully utilized Impact: High granularity would allow for more nuanced network adjustments

  • Resource Allocation: Considering the potential scale of this project, I'm thinking about team capacity. Do we have dedicated resources for network optimization, or would this require reallocation?

Why it matters: Affects the feasibility and timeline of implementing solutions Expected answer: Limited dedicated resources available Impact: Would need to consider phased approach or resource reallocation

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