In what ways can GLG enhance its virtual event offerings to provide more value for participants and speakers?

Introduction

GLG's virtual event offerings present a significant opportunity for enhancement to provide more value for participants and speakers. As we explore this challenge, we'll focus on identifying key pain points, developing innovative solutions, and prioritizing improvements that align with GLG's strategic goals. Let's dive into a comprehensive analysis of how we can elevate the virtual event experience for all stakeholders involved.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking GLG's virtual events might be targeting a specific professional audience. Could you help me understand who the primary users are and what types of events are most common on the platform?

Why it matters: Determines the focus of our improvements and potential feature prioritization. Expected answer: Senior executives and industry experts, with a mix of panel discussions, fireside chats, and interactive workshops. Impact on approach: Would tailor solutions to high-level professional needs and expectations.

• Considering user behavior, I'm curious about the current engagement levels. What are the key metrics you're tracking for virtual event success, and how do they compare to industry benchmarks?

Why it matters: Identifies areas of strength and opportunities for improvement. Expected answer: Metrics include attendance rates, session duration, Q&A participation, and post-event survey scores. Some metrics are below industry average. Impact on approach: Would focus on improving underperforming areas and leveraging existing strengths.

• Thinking about the product lifecycle, where would you say GLG's virtual event platform is currently positioned? Are we looking at early growth, maturation, or a need for significant innovation?

Why it matters: Guides the balance between incremental improvements and transformative changes. Expected answer: Mature product facing increased competition, needing innovation to maintain market position. Impact on approach: Would emphasize innovative features and differentiation strategies.

• Considering external factors, how has the shift in remote work and digital transformation affected demand for GLG's virtual events? Are there emerging competitors or technologies we should be aware of?

Why it matters: Helps align our improvements with market trends and competitive pressures. Expected answer: Increased demand but also increased competition from both established players and new entrants leveraging AI and VR technologies. Impact on approach: Would explore cutting-edge technologies and unique value propositions to stay ahead of the curve.