What features could GLG add to its research reports to make them more interactive and engaging for clients?

Introduction

To enhance GLG's research reports and make them more interactive and engaging for clients, we need to consider innovative features that leverage modern technology and user expectations. I'll outline a strategic approach to address this challenge, focusing on user needs, pain points, and potential solutions.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking GLG's research reports might be primarily used by business professionals in decision-making roles. Could you confirm the primary user base and their key use cases for these reports?

Why it matters: Determines the focus of our interactive features Expected answer: Senior executives and analysts in various industries Impact on approach: Would tailor interactivity to suit busy professionals' needs

• Considering user behavior, I'm curious about how clients currently interact with these reports. Are they primarily accessed on desktop, mobile, or both? And what's the typical engagement pattern – quick skimming or in-depth analysis?

Why it matters: Influences the type and complexity of interactive features we can implement Expected answer: Primarily desktop, with a mix of quick reference and deep dives Impact on approach: Would focus on desktop-first features with options for both quick and detailed interactions

• Regarding pain points and market position, where does GLG stand compared to competitors in terms of report interactivity? Are there specific areas where clients have expressed dissatisfaction?

Why it matters: Helps identify gaps and opportunities for differentiation Expected answer: Slightly behind in interactivity, with clients requesting more data visualization Impact on approach: Would prioritize advanced data visualization and customization features

• Thinking about company alignment, what are GLG's key business objectives for improving these reports? Are we aiming for increased engagement time, higher client retention, or expanded market share?

Why it matters: Ensures our solutions align with broader company goals Expected answer: Primarily focused on increasing client retention and upselling additional services Impact on approach: Would design features that showcase the depth of GLG's expertise and encourage ongoing engagement