How would you define the success of DAZN's on-demand sports content library?

Introduction

Defining the success of DAZN's on-demand sports content library is crucial for evaluating the platform's performance and guiding strategic decisions. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

DAZN's on-demand sports content library is a key feature of their streaming platform, offering subscribers access to a wide range of sports content beyond live events. This includes full match replays, highlights, documentaries, and original programming.

Key stakeholders include:

1. Subscribers: Seeking flexible access to sports content
2. Content creators: Producing original programming
3. Sports leagues and teams: Providing content and seeking exposure
4. Advertisers: Looking for targeted audience reach
5. DAZN management: Aiming for user growth and retention

User flow typically involves browsing categories, searching for specific content, watching videos, and potentially sharing or saving content for later viewing. The library complements DAZN's live streaming offerings, providing value between major events and catering to fans who can't watch live.

Compared to competitors like ESPN+ or NBC Sports, DAZN's library aims to differentiate through a focus on international sports and combat sports content. The product is in a growth stage, with ongoing expansion of content offerings and features to drive user engagement.