Why has DAZN's subscription renewal rate declined by 8% among customers who primarily watch boxing content in the last quarter?

Introduction

DAZN's subscription renewal rate decline of 8% among boxing content viewers is a concerning trend that requires immediate attention. To address this issue, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term fixes and long-term strategic implications.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be seasonality at play. Has this decline been observed in previous years during the same quarter?

Why it matters: Helps distinguish between cyclical patterns and genuine problems. Expected answer: No, this decline is unusual for this time of year. Impact on approach: If seasonal, we'd focus on mitigating seasonal churn; if not, we'd dig deeper into recent changes.

• Considering the specificity of the affected group, I'm curious about the overall churn rate. How does the 8% decline compare to other content categories on DAZN?

Why it matters: Determines if this is a boxing-specific issue or a broader platform problem. Expected answer: Other categories are stable or showing slight declines. Impact on approach: Boxing-specific issues would lead us to examine content and scheduling, while platform-wide problems might indicate UX or pricing concerns.

• Given the focus on boxing, I'm wondering about recent changes in content offerings. Have there been any significant changes in the boxing content available on DAZN in the last quarter?

Why it matters: Content quality and quantity directly impact subscriber satisfaction and retention. Expected answer: A few major fights were delayed or canceled. Impact on approach: Content gaps would lead us to explore content acquisition and scheduling strategies.

• Thinking about user engagement, I'm interested in usage patterns. Has there been any notable change in how frequently boxing fans are accessing content compared to the previous quarter?

Why it matters: Engagement often correlates with retention; changes could indicate satisfaction issues. Expected answer: There's been a slight decrease in average viewing time for boxing content. Impact on approach: Decreased engagement would prompt investigation into content quality, user experience, or potential technical issues.