What metrics would you use to evaluate DAZN's multi-device viewing feature?

Introduction

Evaluating DAZN's multi-device viewing feature requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will allow us to gain a holistic view of the feature's performance and impact.

Step 1

Product Context

DAZN's multi-device viewing feature allows subscribers to stream sports content simultaneously on multiple devices. This feature caters to households with multiple sports fans or individuals who want to watch different events concurrently.

Key stakeholders include:

1. Subscribers: Seeking flexibility and value from their subscription
2. Content partners: Concerned about viewership and engagement
3. DAZN management: Focused on revenue and subscriber retention
4. Technical team: Responsible for feature implementation and maintenance

User flow:

1. Subscriber logs into their DAZN account
2. They start streaming on one device
3. Additional users log in on separate devices and begin streaming different content

This feature aligns with DAZN's strategy to become the "Netflix of Sports," offering a premium, flexible viewing experience. Competitors like ESPN+ and FuboTV offer similar features, but DAZN aims to differentiate through its exclusive content and user experience.

Product Lifecycle Stage: Growth - The feature is established but still has room for expansion and optimization.

Software-specific context:

• Platform: Cross-platform (mobile, web, smart TVs)
• Integration points: Account management, content delivery networks
• Deployment model: Cloud-based, continuous integration/continuous deployment