Introduction
Defining the success of Rappi's delivery tracking system requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.
Framework Overview
I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives.
Step 1
Product Context
Rappi's delivery tracking system is a crucial feature within their broader food delivery and on-demand services platform. It allows customers to monitor the real-time location and status of their orders from the moment they're placed until they arrive at their doorstep.
Key stakeholders include:
- Customers: Want accurate, real-time updates on their order status
- Delivery partners: Need efficient routing and clear delivery instructions
- Restaurants/merchants: Require visibility into order fulfillment
- Rappi: Aims to improve customer satisfaction and operational efficiency
User flow:
- Customer places an order
- Order is accepted and prepared by the restaurant
- Delivery partner picks up the order
- Customer tracks the order's progress through the app
- Delivery partner completes the delivery
The tracking system fits into Rappi's broader strategy of providing a seamless, transparent, and reliable delivery experience. Compared to competitors like Uber Eats or DoorDash, Rappi's system aims to offer more detailed and accurate tracking information.
In terms of product lifecycle, the delivery tracking system is likely in the growth or maturity stage, as it's a core feature for most food delivery apps but still has room for innovation and improvement.
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