How would you define the success of WW International's virtual workshops?

Introduction

Defining the success of WW International's virtual workshops requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

WW International's virtual workshops are an online adaptation of their traditional in-person weight loss and wellness meetings. These workshops aim to provide members with support, guidance, and accountability in their health journey, leveraging digital technology to reach a broader audience.

Key stakeholders include:

• Members: Seeking weight loss support and lifestyle improvements
• Workshop leaders: Facilitating sessions and providing guidance
• WW International: Aiming to grow membership and revenue
• Healthcare partners: Interested in improved health outcomes

User flow:

1. Members log in to the virtual workshop platform
2. They join a live video session led by a WW coach
3. Participants engage in discussions, set goals, and receive support
4. Post-workshop, members can access resources and track progress

This product fits into WW's broader strategy of digital transformation and expanding their reach beyond traditional in-person meetings. Compared to competitors like Noom or MyFitnessPal, WW's virtual workshops offer a more personalized, coach-led experience.

Product Lifecycle Stage: Growth phase. Virtual workshops are gaining traction but still have significant room for expansion and refinement.