How would you measure the success of Blackhawk Network's digital gift card platform?

Introduction

Measuring the success of Blackhawk Network's digital gift card platform requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Blackhawk Network's digital gift card platform is a B2B2C solution that enables businesses to offer digital gift cards to their customers. The platform likely includes features for card issuance, management, and redemption across various retailers and brands.

Key stakeholders include:

1. Businesses (B2B clients)
2. End consumers (gift card recipients)
3. Retailers and brands (gift card providers)
4. Blackhawk Network (platform provider)

User flow:

1. Businesses integrate the platform into their systems
2. Customers purchase or receive digital gift cards
3. Recipients redeem cards at participating retailers

The platform fits into Blackhawk's strategy of modernizing the gift card industry and expanding its digital offerings. Competitors may include InComm Payments and Givex, though Blackhawk has a strong market position.

Product Lifecycle Stage: The digital gift card market is in a growth phase, with increasing adoption of digital solutions over traditional physical cards.

Software-specific context:

• Platform likely uses a cloud-based infrastructure for scalability
• Integration points with various payment systems and retailer POS systems
• API-driven deployment model for easy business integration