how would you measure the success of wework's wework platform?

Introduction

Measuring the success of WeWork's platform is crucial for understanding its impact on the coworking industry and the company's overall performance. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

WeWork's platform is a digital ecosystem that connects members to workspaces, services, and each other. It serves as the central hub for booking workspaces, managing memberships, accessing amenities, and fostering community engagement.

Key stakeholders include:

1. Members (individuals and businesses)
2. WeWork management and investors
3. Building owners and partners
4. WeWork employees

The user flow typically involves:

1. Signing up for an account
2. Browsing available workspaces and amenities
3. Booking spaces or purchasing memberships
4. Accessing the workspace and utilizing services
5. Engaging with the community through events and networking

The platform is integral to WeWork's strategy of creating a seamless, tech-enabled workspace experience. It differentiates WeWork from traditional office leasing companies by offering flexibility and community-building features.

Compared to competitors like Regus or Industrious, WeWork's platform emphasizes community engagement and offers a more comprehensive suite of services.

In terms of product lifecycle, the WeWork platform is in the growth stage, continuously expanding its features and user base as the company scales globally.