For DAZN's multi-screen viewing feature, how should we optimize for user engagement versus potential increased streaming costs?

Introduction

The trade-off we're examining today is how to optimize DAZN's multi-screen viewing feature for user engagement while managing potential increased streaming costs. This scenario involves balancing the user experience benefits of multi-screen viewing against the technical and financial implications of increased bandwidth usage. I'll approach this analysis by first clarifying key aspects, then diving into a structured evaluation of the trade-offs, metrics, and potential solutions.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm assuming DAZN is considering expanding its multi-screen feature. Could you provide more context on the current state of this feature and why we're exploring this trade-off now?

Why it matters: Helps frame the urgency and scope of the decision. Expected answer: Feature exists but is limited; exploring expansion due to user demand. Impact on approach: Would influence the scale and timeline of proposed solutions.

• Business Context: Based on DAZN's subscription model, I'm thinking this feature might impact user retention and ARPU. How does this align with our current business priorities?

Why it matters: Ensures solution aligns with overall business strategy. Expected answer: High priority, aimed at increasing engagement and reducing churn. Impact on approach: Would justify more aggressive optimization and potentially higher costs.

• User Impact: I'm assuming this feature is particularly valuable for sports fans who want to follow multiple events. Can you share any data on which user segments are most likely to use multi-screen viewing?

Why it matters: Helps tailor the solution to key user groups. Expected answer: Heavy users, particularly during major sporting events. Impact on approach: Would focus optimization efforts on peak usage times and specific content types.

• Technical Feasibility: Given the potential strain on streaming infrastructure, I'm curious about our current technical capabilities. What's our current headroom for increased streaming load?

Why it matters: Determines the feasibility and cost of scaling the feature. Expected answer: Some capacity, but significant expansion would require infrastructure upgrades. Impact on approach: Would influence the pace of feature rollout and necessary technical investments.

• Resource Allocation: Considering the potential impact on both product and infrastructure, I'm wondering about our team's capacity. Do we have dedicated resources for this initiative, or would it compete with other priorities?

Why it matters: Affects the timeline and scope of potential solutions. Expected answer: Limited dedicated resources, need to balance with other projects. Impact on approach: Would necessitate a phased approach and careful prioritization.