Introduction
To address the question of innovative amenities Nestaway could add to its co-living spaces to attract more young professionals, I'll outline a strategic approach focusing on user needs, market trends, and potential solutions. My response will cover user segmentation, pain point analysis, solution generation, prioritization, and measurement strategies.
Step 1
Clarifying Questions (5 mins)
Why it matters: Helps identify gaps and opportunities in the current offering. Expected answer: Basic amenities with moderate utilization; room for improvement. Impact on approach: Would focus on enhancing existing amenities and introducing new, experience-focused ones.
Why it matters: Determines whether to focus on short-term appeal or long-term retention. Expected answer: Average stay of 6-12 months; primarily chose for convenience and community. Impact on approach: Would balance immediate attractiveness with features encouraging longer stays.
Why it matters: Helps align new amenities with brand identity and strengths. Expected answer: Known for affordability and location, but lacking in unique experiences. Impact on approach: Would focus on innovative amenities that complement existing strengths while addressing gaps.
Why it matters: Identifies opportunities for tech-enabled amenities and services. Expected answer: Basic app for bookings and maintenance requests, but limited smart home features. Impact on approach: Would explore tech-driven amenities to enhance living experience and operational efficiency.
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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