Introduction
The increase in Nestaway's average rental collection time from 5 to 10 days following the implementation of a new payment system is a critical issue that demands immediate attention. This shift not only impacts cash flow but also signals potential underlying problems in the user experience or system functionality. To address this challenge, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term fixes and long-term strategic implications.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Understanding specific changes helps pinpoint potential friction points. Expected answer: Yes, we've introduced new payment gateways and changed the UI. Impact on approach: If confirmed, we'd focus on UI/UX improvements and payment gateway performance.
Why it matters: Identifying affected segments helps narrow down potential causes. Expected answer: The increase is more pronounced among first-time renters. Impact on approach: We'd investigate onboarding processes and first-time user experiences.
Why it matters: Changes in communication could directly impact payment behavior. Expected answer: We've automated reminders but reduced frequency. Impact on approach: We'd review the effectiveness of the new communication strategy.
Why it matters: Technical problems could be directly causing payment delays. Expected answer: There have been intermittent slowdowns during peak hours. Impact on approach: We'd prioritize system optimization and load balancing.
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