For Bentley Systems's OpenRoads Designer, should development resources be allocated to improving 3D visualization capabilities or enhancing integration with other Bentley products?

Introduction

The trade-off we're considering for Bentley Systems's OpenRoads Designer is whether to allocate development resources to improving 3D visualization capabilities or enhancing integration with other Bentley products. This decision is crucial for the product's future direction and its position within Bentley's ecosystem. I'll analyze this trade-off by examining the product context, potential impacts, key metrics, and experimental approaches to inform a strategic recommendation.

Step 1

Clarifying Questions (3 minutes)

• Based on the competitive landscape, I'm thinking 3D visualization might be a key differentiator. Could you share insights on how our 3D capabilities compare to leading competitors?

Why it matters: Helps prioritize features based on market positioning Expected answer: We're slightly behind in some areas but ahead in others Impact on approach: Would influence whether to focus on catching up or leveraging existing strengths

• Considering our revenue model, I assume OpenRoads Designer is a significant contributor. What percentage of Bentley's overall revenue does it represent?

Why it matters: Indicates the strategic importance of the product Expected answer: 15-20% of total revenue Impact on approach: Higher percentage would justify more aggressive investment

• Regarding user segments, I'm thinking about the split between new and experienced users. What's the current ratio, and how might it change with either option?

Why it matters: Different user groups may prioritize features differently Expected answer: 70% experienced, 30% new users Impact on approach: Would help tailor features to the most critical user segment

• On the technical side, I'm curious about the current integration architecture. How modular is our system for adding new integrations?

Why it matters: Affects the feasibility and timeline of integration enhancements Expected answer: Moderately modular, but some legacy systems pose challenges Impact on approach: Would influence the complexity and timeline of integration work

• Regarding resources, I'm wondering about our team's expertise. Do we have more in-house talent in 3D graphics or in systems integration?

Why it matters: Impacts the speed and quality of development in either direction Expected answer: Stronger in 3D graphics, but growing integration capabilities Impact on approach: Might favor 3D visualization in the short term while building integration skills