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Product Management Root Cause Analysis Question: Investigating Airbnb's Instant Book feature support response time increase

Why has Airbnb's customer support response time for inquiries related to the "Instant Book" feature doubled in the last two weeks?

Problem Solving Data Analysis Customer Experience Travel Hospitality Tech
Root Cause Analysis Travel Tech Customer Support Operational Efficiency Instant Booking

Introduction

Airbnb's Instant Book feature has seen a significant increase in customer support response times, doubling over the past two weeks. This issue directly impacts user experience and operational efficiency. I'll systematically analyze potential root causes, considering both internal and external factors, to identify the underlying problem and propose effective solutions.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might have been a recent update to the Instant Book feature. Has there been any change to the feature in the last month?

Why it matters: Recent changes could explain the sudden increase in response times. Expected answer: Yes, there was a minor update two weeks ago. Impact on approach: If confirmed, I'd focus on investigating the update's impact on user experience.

  • Considering the metric, I'm curious about the volume of inquiries. Has there been a significant increase in Instant Book-related inquiries recently?

Why it matters: A surge in inquiries could overwhelm the support team, leading to longer response times. Expected answer: There's been a 30% increase in inquiries. Impact on approach: If true, I'd explore reasons for the increased volume and potential capacity issues.

  • Thinking about user segments, I'm wondering if this issue affects all users equally. Are there any specific user groups experiencing longer wait times than others?

Why it matters: Identifying affected segments could point to specific issues or bugs. Expected answer: New hosts seem to be disproportionately affected. Impact on approach: If confirmed, I'd investigate onboarding processes and new host support systems.

  • Considering potential system issues, I'm curious about any recent changes to the customer support infrastructure. Have there been any updates to the support ticketing system or staffing changes?

Why it matters: Technical or operational changes could impact response times. Expected answer: No significant changes to the support system, but there's been some staff turnover. Impact on approach: If true, I'd look into training and capacity issues within the support team.

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