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Product Management Root Cause Analysis Question: Investigating mobile app login issues for a fintech company
Image of author vinay

Vinay

Updated Dec 26, 2024

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What is causing the spike in customer support tickets related to Leap Finance's mobile app login issues in the past week?

Problem Solving Data Analysis Technical Understanding Fintech Mobile Banking Digital Payments
Fintech Root Cause Analysis Mobile Apps User Authentication Customer Support

Introduction

The recent spike in customer support tickets related to Leap Finance's mobile app login issues is a critical concern that demands immediate attention and a thorough root cause analysis. As we delve into this problem, we'll employ a systematic approach to identify, validate, and address the underlying causes while considering both short-term fixes and long-term strategic implications.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might be a recent app update. Has there been any new release or update to the app in the past week or two?

Why it matters: Recent changes often correlate with sudden spikes in issues. Expected answer: Yes, there was an update. Impact on approach: If confirmed, we'd focus on changes in that update.

  • Considering user segments, I'm wondering if this is affecting all users or a specific group. Are we seeing any patterns in terms of device types, operating systems, or user demographics experiencing these login issues?

Why it matters: Helps narrow down potential technical or user-specific causes. Expected answer: Issues are more prevalent on Android devices. Impact on approach: We'd prioritize investigating Android-specific factors.

  • Given the nature of login issues, I'm curious about any recent security enhancements. Have there been any changes to authentication protocols or password policies recently?

Why it matters: Security changes can often impact user login experiences. Expected answer: A new two-factor authentication system was implemented. Impact on approach: We'd examine the implementation and user flow of the new system.

  • Thinking about external factors, I'm considering potential API integrations. Have there been any changes or issues with third-party services that Leap Finance's app relies on for authentication?

Why it matters: Third-party dependencies can cause widespread issues if they malfunction. Expected answer: No known issues with external services. Impact on approach: We'd shift focus to internal systems and recent changes.

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