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Product Management Root Cause Analysis Question: Investigating decrease in international wire transfer volume for fintech company
Image of author vinay

Vinay

Updated Dec 24, 2024

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What factors are contributing to the 30% decrease in international wire transfer volume through Leap Finance's remittance service this quarter?

Data Analysis Problem Solving Strategic Thinking Fintech Banking International Finance
Data Analysis Fintech Root Cause Analysis User Behavior International Remittance

Introduction

The 30% decrease in international wire transfer volume through Leap Finance's remittance service this quarter is a critical issue that demands immediate attention. To address this problem, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term and long-term implications for the business.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Considering the timing, I'm wondering if there have been any recent changes to the product or pricing structure. Have we implemented any updates to our remittance service in the last quarter?

Why it matters: Product changes can significantly impact user behavior and transaction volume. Expected answer: Information about recent product updates or lack thereof. Impact on approach: If changes were made, we'd focus on their impact; if not, we'd look elsewhere.

  • Given the international nature of the service, I'm curious about global economic factors. Have there been any significant currency fluctuations or economic events in our key markets?

Why it matters: Economic instability can greatly affect remittance patterns. Expected answer: Information on relevant economic events or currency trends. Impact on approach: Strong economic factors might shift our focus to external causes rather than internal issues.

  • Thinking about user segments, I'm wondering if this decrease is uniform across all user groups. Do we see any patterns in terms of specific countries or user demographics being more affected?

Why it matters: Identifying affected segments can help pinpoint the root cause. Expected answer: Data on how the decrease varies across different user segments. Impact on approach: Significant variations would lead us to investigate segment-specific issues.

  • Considering potential technical issues, I'm curious about our system's performance. Have there been any reported outages, slowdowns, or increases in error rates during this period?

Why it matters: Technical problems can directly impact transaction volume. Expected answer: Information on system performance and any known issues. Impact on approach: Confirmed technical issues would shift our focus to infrastructure and reliability improvements.

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