Why has Skillsoft's Percipio platform seen a 15% drop in active users over the past month?

Introduction

Skillsoft's Percipio platform has experienced a concerning 15% drop in active users over the past month. This decline in engagement is a critical issue that requires immediate attention and a thorough root cause analysis. I'll approach this problem systematically, examining both internal and external factors that could be contributing to this user attrition.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a seasonal component. Has this drop coincided with any particular time of year or event?

Why it matters: Seasonal patterns could explain temporary fluctuations. Expected answer: No significant seasonal correlation. Impact on approach: If seasonal, we'd focus on retention strategies during known low periods.

• Considering user segments, I'm curious about the distribution of the drop. Is the 15% decrease uniform across all user types, or is it more pronounced in specific segments?

Why it matters: Identifies whether the issue is global or segment-specific. Expected answer: The drop is more significant among enterprise users. Impact on approach: We'd tailor our solution to address enterprise-specific pain points.

• Thinking about recent changes, have there been any significant updates to the platform or content library in the past 1-2 months?

Why it matters: Recent changes could directly impact user engagement. Expected answer: A major UI overhaul was implemented six weeks ago. Impact on approach: We'd focus on usability issues and user feedback related to the new UI.

• Considering competitive landscape, has there been any notable movement from competitors recently, such as new feature launches or pricing changes?

Why it matters: External market forces could be drawing users away. Expected answer: A competitor launched a new AI-powered learning feature last month. Impact on approach: We'd analyze our competitive positioning and feature set.