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Introduction
The recent decline in fill rates for Unity Ads' banner ads in Asia presents a complex challenge that requires a systematic approach to uncover the root cause. As we delve into this issue, we'll examine various factors that could be contributing to this regional discrepancy, considering both internal and external influences on our ad performance.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Seasonal fluctuations could explain temporary changes in ad performance. Expected answer: No significant seasonal events correlate with the decline. Impact on approach: If confirmed, we'd focus more on internal factors or market changes.
Why it matters: Changes in supply or demand could directly impact fill rates. Expected answer: No significant changes in publisher or advertiser base. Impact on approach: If there were changes, we'd investigate their specific impact on fill rates.
Why it matters: This helps determine if the issue is specific to banner ads or a broader problem. Expected answer: Other formats are performing normally. Impact on approach: If confirmed, we'd focus specifically on banner ad mechanics and placement.
Why it matters: Technical issues could be causing regional discrepancies in ad delivery. Expected answer: No recent major technical changes. Impact on approach: If there were changes, we'd prioritize technical investigation and potentially rollback.
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