For ProQuest's Ebook Central service, how can we balance increasing the number of simultaneous user access options with preserving publisher revenue shares?

Introduction

The challenge at hand is balancing the increase of simultaneous user access options for ProQuest's Ebook Central service while preserving publisher revenue shares. This scenario involves navigating the delicate ecosystem of digital content distribution, user experience, and publisher partnerships. I'll address this trade-off by examining the product context, stakeholder impacts, and potential solutions through a data-driven approach.

Step 1

Clarifying Questions (3 minutes)

• Based on the current business model, I'm thinking revenue is primarily driven by institutional subscriptions. Could you confirm how ProQuest's revenue model works for Ebook Central, particularly regarding publisher payouts?

Why it matters: Understanding the revenue structure is crucial for balancing user access and publisher compensation. Expected answer: Revenue is split between ProQuest and publishers based on usage metrics. Impact on approach: Would influence how we structure new access options to maintain publisher incentives.

• Considering user behavior, I'm assuming there's significant demand for increased simultaneous access. Can you share any data on current access limitations and user frustrations?

Why it matters: Helps quantify the potential impact of increasing access options. Expected answer: Frequent user complaints about wait times or inability to access needed resources. Impact on approach: Would justify prioritizing access expansion if user dissatisfaction is high.

• From a technical standpoint, I'm curious about the current infrastructure's capacity. What are the technical limitations or costs associated with increasing simultaneous access?

Why it matters: Determines the feasibility and resource requirements for implementing changes. Expected answer: Some scalability challenges, but manageable with investment. Impact on approach: Would influence the pace and scope of access expansion options.

• Regarding our competitive landscape, how do our access options compare to other academic ebook platforms?

Why it matters: Helps position our solution within the market context. Expected answer: We're somewhat behind competitors in terms of flexible access options. Impact on approach: Would emphasize the urgency of addressing this issue to maintain market position.