For Reforge's Executive Strategy Sprint, how can we balance the exclusivity of small cohorts with the desire to scale and increase revenue?

Introduction

Balancing the exclusivity of small cohorts with the desire to scale and increase revenue for Reforge's Executive Strategy Sprint presents a classic product trade-off. This scenario involves weighing the benefits of maintaining a high-touch, exclusive experience against the potential for growth and increased profitability. I'll analyze this trade-off by examining the product, stakeholders, metrics, and potential experiments to inform a strategic recommendation.

Step 1

Clarifying Questions (3 minutes)

• Based on the current market positioning, I'm thinking Reforge's Executive Strategy Sprint is a premium offering. Could you confirm the current pricing model and target audience for this product?

Why it matters: Helps understand the value proposition and potential for scaling Expected answer: High-priced, targeting senior executives Impact on approach: Would influence strategies for maintaining exclusivity while scaling

• Considering the nature of executive education, I'm assuming the sprint has a significant live component. What's the current balance between synchronous and asynchronous content delivery?

Why it matters: Affects scalability and resource allocation Expected answer: Mostly synchronous with some pre-work and follow-up Impact on approach: Would guide decisions on how to scale without compromising quality

• Given the focus on exclusivity, I'm curious about the current cohort size and frequency. How many participants are typically in a cohort, and how often do you run the sprints?

Why it matters: Establishes baseline for scaling considerations Expected answer: Small cohorts (15-20 people) run quarterly Impact on approach: Would inform potential growth strategies and capacity planning

• Thinking about Reforge's overall product portfolio, where does the Executive Strategy Sprint fit in terms of revenue contribution and strategic importance?

Why it matters: Helps prioritize this product within the broader business context Expected answer: Significant revenue driver with high strategic value Impact on approach: Would justify more resources for scaling while maintaining quality

• Considering the technical infrastructure, I'm wondering about the current platform's scalability. Are there any technical limitations to increasing the number of participants or frequency of sprints?

Why it matters: Identifies potential bottlenecks in scaling Expected answer: Some limitations, but room for growth with investment Impact on approach: Would influence the pace and method of scaling