How should Reforge balance the depth of content in its Growth Series program versus the program's duration to maximize participant completion rates?

Introduction

The trade-off Reforge faces is balancing the depth of content in its Growth Series program against the program's duration to maximize participant completion rates. This scenario involves weighing the benefits of comprehensive, in-depth learning against the risk of overwhelming participants and potentially reducing completion rates. I'll analyze this trade-off by examining the product, stakeholders, metrics, and potential experiments to inform a strategic recommendation.

Step 1

Clarifying Questions (3 minutes)

• Based on Reforge's business model, I'm thinking this program is a key revenue driver. Could you confirm how significant the Growth Series is to Reforge's overall business?

Why it matters: Helps prioritize the importance of this decision Expected answer: It's a core offering, contributing significantly to revenue Impact on approach: Would justify more resources for optimization if it's a major revenue source

• Considering user behavior, I'm assuming completion rates are currently below target. Can you share the current completion rate and the target we're aiming for?

Why it matters: Establishes the baseline and goal for our analysis Expected answer: Current rate around 60%, aiming for 80%+ Impact on approach: Would influence how aggressive our changes need to be

• Looking at the technical aspects, I'm curious about the current content delivery system. Does Reforge have the capability to easily modularize or adjust content delivery?

Why it matters: Affects the feasibility of potential solutions Expected answer: Yes, we have a flexible content management system Impact on approach: Would allow for more dynamic content adjustments if true

• Regarding resources, I'm wondering about the content creation team's capacity. How easily can we produce additional or modified content if needed?

Why it matters: Influences the scalability of potential solutions Expected answer: We have a dedicated team with some bandwidth Impact on approach: Would determine if we can consider solutions requiring new content

• Considering timelines, is there a specific deadline or upcoming cohort we need to consider for implementing changes?

Why it matters: Helps prioritize short-term vs. long-term solutions Expected answer: Next cohort starts in 3 months Impact on approach: Would influence the scope and timeline of our recommendation