How can Tegus balance the depth of individual expert interviews with the breadth of topics covered in its research offerings?

Introduction

Balancing the depth of individual expert interviews with the breadth of topics covered in Tegus' research offerings presents a critical trade-off for the company. This scenario involves weighing the value of detailed, specialized insights against the need for comprehensive coverage across various industries and subjects. I'll approach this analysis by examining the product ecosystem, identifying key metrics, designing experiments, and providing a strategic recommendation.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm thinking Tegus primarily serves institutional investors and corporate clients. Could you confirm the main user segments and their typical use cases for the platform?

Why it matters: Helps tailor the solution to specific user needs Expected answer: Hedge funds, private equity firms, and corporate strategy teams Impact on approach: Would influence the balance between depth and breadth based on user preferences

• Business Context: Based on the industry, I assume Tegus operates on a subscription model. How does the current pricing structure relate to interview depth versus topic breadth?

Why it matters: Informs potential revenue impacts of adjusting the balance Expected answer: Tiered pricing based on access levels to different content types Impact on approach: Could explore differentiated offerings for depth vs. breadth

• User Impact: I'm curious about user engagement patterns. Do you have data on how users typically navigate between deep dives and broader topic exploration?

Why it matters: Reveals actual user behavior and preferences Expected answer: Mix of behaviors, with some users focusing on specific industries and others exploring widely Impact on approach: Would help design a solution that caters to different usage patterns

• Technical: Considering the nature of expert interviews, I'm wondering about the current process for content categorization and search. How scalable is the existing system for handling increased breadth?

Why it matters: Assesses technical feasibility of expanding topic coverage Expected answer: Some limitations in current tagging and search capabilities Impact on approach: Might need to factor in technical improvements to support broader coverage

• Resource: Given the specialized nature of expert interviews, I'm curious about the current team structure. How are resources allocated between sourcing experts and managing broader topic coverage?

Why it matters: Helps understand internal constraints and capabilities Expected answer: Dedicated teams for expert recruitment and content management Impact on approach: Could influence recommendations on team restructuring or hiring