How can CBS enhance its streaming platform to improve content discovery for users?

Introduction

To enhance CBS's streaming platform and improve content discovery for users, we need to analyze the current user experience, identify pain points, and develop innovative solutions that align with both user needs and business objectives. I'll approach this challenge by examining user segments, analyzing their journey, and proposing data-driven improvements to the content discovery process.

Step 1

Clarifying Questions

• Looking at the streaming landscape, I'm thinking CBS might be facing fierce competition from other major players. Could you share insights on CBS's current market position and how it compares to competitors in terms of content discovery features?

Why it matters: Determines if we need to focus on catch-up innovations or pioneering new discovery methods Expected answer: CBS is trailing behind in personalized recommendations but has a strong content library Impact on approach: Would prioritize advanced personalization algorithms and unique content categorization

• Considering the diverse content library CBS likely has, I'm curious about the primary content categories and user preferences. Can you provide information on the most popular genres and how users typically navigate through different content types?

Why it matters: Helps tailor discovery features to match content strengths and user behaviors Expected answer: News and procedural dramas are popular, with users often struggling to find niche content Impact on approach: Would focus on improving discovery for niche content while optimizing for popular categories

• Given the multi-device nature of streaming, I'm wondering about CBS's cross-platform capabilities. How seamless is the user experience across different devices, and are there any particular pain points in content discovery when switching between platforms?

Why it matters: Determines if we need to focus on cross-device continuity or device-specific optimizations Expected answer: Cross-device experience is inconsistent, with mobile discovery being particularly challenging Impact on approach: Would prioritize a unified discovery experience with mobile-first design considerations

• Thinking about user engagement metrics, I'm curious about the current state of content discovery on the platform. What are the key metrics CBS uses to measure successful content discovery, and how are they performing?

Why it matters: Helps establish baseline metrics and identify areas for improvement Expected answer: Time to content selection and content diversity consumption are key metrics, both underperforming Impact on approach: Would focus on reducing friction in the discovery process and expanding users' content horizons