Introduction
To increase viewer engagement during live sports broadcasts on CBS's mobile app, we need to explore innovative features that enhance the viewing experience and create a more interactive environment. I'll analyze the current situation, identify key user segments and pain points, propose solutions, and outline a strategy for implementation and measurement.
Step 1
Clarifying Questions
Why it matters: Helps identify gaps and opportunities for improvement. Expected answer: Basic live streaming, some stats, and maybe a chat feature. Impact on approach: Would focus on enhancing existing features or introducing entirely new ones.
Why it matters: Informs how we can create a cohesive, multi-platform experience. Expected answer: Users often switch between devices, starting on mobile and moving to larger screens. Impact on approach: Would prioritize features that enable seamless transitions and complementary experiences.
Why it matters: Ensures our solutions align with broader business objectives. Expected answer: User retention, time spent in-app, and ad revenue are primary KPIs. Impact on approach: Would tailor solutions to directly impact these metrics.
Why it matters: Helps identify areas where we can differentiate or catch up to industry standards. Expected answer: Some competitors have more advanced social and interactive features. Impact on approach: Would focus on innovative features that set CBS apart while addressing any significant gaps.
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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