How might Great Learning enhance its career services offerings to better support students in their job search after completing a program?

Introduction

Great Learning's career services are crucial for students seeking job opportunities after completing their programs. To enhance these offerings, we need to identify key pain points, develop innovative solutions, and measure their impact effectively. I'll approach this challenge by analyzing user segments, mapping the user journey, and proposing data-driven improvements.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Great Learning might be facing challenges in scaling its career services. Could you share more about the current student-to-career counselor ratio and any feedback on service quality?

Why it matters: Determines if we need to focus on automation or personalization Expected answer: High ratio (e.g., 100:1) with mixed feedback on personalization Impact on approach: Would prioritize AI-assisted personalization and scalable solutions

• Considering user behavior, I'm curious about the engagement patterns with career services. What percentage of students actively use these services, and at what points in their learning journey?

Why it matters: Helps identify engagement gaps and opportunities for intervention Expected answer: 60% engagement, mostly near program completion Impact on approach: Would focus on earlier engagement and continuous support

• Regarding pain points and market position, how does Great Learning's job placement rate compare to competitors, and what are the main reasons students cite for not securing desired roles?

Why it matters: Identifies key areas for improvement and competitive differentiation Expected answer: Slightly below industry average, with skills gap as a primary reason Impact on approach: Would emphasize skill development and employer partnerships

• Considering the product lifecycle, where does Great Learning see the most growth potential - in expanding program offerings, improving existing services, or entering new markets?

Why it matters: Aligns career services strategy with overall business objectives Expected answer: Focus on improving existing services to drive retention and referrals Impact on approach: Would prioritize enhancements to current offerings over new features