What features could Great Learning add to its live online classes to increase student engagement and participation?

Introduction

Great Learning's live online classes are a crucial component of their e-learning platform. To increase student engagement and participation, we need to identify key pain points and develop innovative features that enhance the learning experience. I'll approach this challenge by analyzing user segments, mapping the user journey, and proposing data-driven solutions.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Great Learning might be facing competition from other e-learning platforms. Could you share insights on our market position and primary competitors?

Why it matters: Determines if we need to focus on differentiation or catch-up features Expected answer: Mid-tier position with increasing competition from larger platforms Impact on approach: Would prioritize unique, high-impact features to stand out

• Considering user behavior, I'm curious about the current engagement metrics. What's our average student participation rate in live classes, and how has it trended over the past year?

Why it matters: Helps quantify the problem and set realistic improvement goals Expected answer: 60% participation rate with a slight decline over the past year Impact on approach: Would focus on reversing the decline and setting an ambitious growth target

• Regarding product lifecycle, I'm wondering about the maturity of our live class feature. How long has it been since we launched this feature, and what major updates have we made?

Why it matters: Influences whether we should iterate on existing features or introduce new ones Expected answer: Feature launched 2 years ago with minor updates for stability Impact on approach: Would lean towards more significant feature additions or overhauls

• Thinking about company alignment, I'd like to understand our key performance indicators. What are the primary metrics we're using to measure success for live online classes?

Why it matters: Ensures our solutions align with overall business objectives Expected answer: Student retention, course completion rates, and Net Promoter Score (NPS) Impact on approach: Would prioritize features that directly impact these core metrics