Introduction
JD.com's mobile app search functionality is a critical component for enhancing product discovery. As we dive into this improvement initiative, we'll explore user behavior, pain points, and innovative solutions to create a more seamless and effective search experience. Let's begin by clarifying some key aspects of the current situation.
Step 1
Clarifying Questions (5 mins)
Why it matters: This helps us understand the baseline performance and identify specific areas for improvement. Expected answer: Search abandonment rate is around 30%, and average time to purchase is 15 minutes. Impact on approach: High abandonment rates would suggest focusing on relevance and ease of use, while long purchase times might indicate a need for better filtering and sorting options.
Why it matters: This helps us prioritize mobile-specific improvements and understand the potential impact of our changes. Expected answer: 70% of traffic and 65% of transactions come through the mobile app. Impact on approach: A high percentage would justify significant investment in mobile-specific search features, while a lower percentage might suggest a need for cross-platform consistency.
Why it matters: This helps us understand the technical foundation we're working with and identify opportunities for cutting-edge improvements. Expected answer: Basic machine learning for product ranking is in place, but more advanced AI features haven't been implemented yet. Impact on approach: Limited AI usage would open up opportunities for implementing more sophisticated algorithms for personalization and semantic search.
Why it matters: This helps us benchmark against industry standards and identify areas where JD.com can differentiate itself. Expected answer: JD.com's search is on par with most competitors but lacks some advanced features like visual search or voice search that some leading competitors have implemented. Impact on approach: This would guide us in prioritizing features that could give JD.com a competitive edge in the market.
Tip
Now that we've gathered some crucial information, let's take a brief moment to organize our thoughts before moving on to user segmentation.
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