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Company focus

Onsemi
Product Improvement Hard Member-only

How can Onsemi enhance its SiC MOSFETs to improve power density in electric vehicle applications?

Prepared by NextSprints

15 mins
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Technical Analysis Strategic Planning Product Innovation Semiconductor Automotive Renewable Energy Product Improvement Electric Vehicles Semiconductor Industry Power Electronics SiC MOSFETs
Product Management Improvement Question: Enhancing SiC MOSFETs for electric vehicle power density optimization

Introduction

To enhance Onsemi's SiC MOSFETs for improved power density in electric vehicle applications, we need to focus on key performance parameters and manufacturing processes. I'll outline a strategic approach to address this challenge, considering user needs, technical constraints, and market dynamics.

Step 1

Clarifying Questions

  • Looking at the product context, I'm thinking about the specific EV applications we're targeting. Could you clarify if we're focusing on particular vehicle types or power ranges?

Why it matters: Determines the design priorities and performance targets Expected answer: Focusing on passenger vehicles in the 50-150 kW range Impact on approach: Would tailor solutions to mid-range power requirements and space constraints

  • Considering user behavior, I'm curious about the primary pain points OEMs are experiencing with current SiC MOSFETs. Can you share insights on the most common issues reported by our customers?

Why it matters: Helps prioritize improvement areas Expected answer: Thermal management and switching losses are major concerns Impact on approach: Would focus on reducing on-resistance and improving heat dissipation

  • Regarding product lifecycle, where are we in terms of SiC MOSFET adoption in the EV market? Are we in early adoption, rapid growth, or maturation phase?

Why it matters: Influences whether to focus on performance improvements or cost reduction Expected answer: Rapid growth phase with increasing competition Impact on approach: Would balance performance enhancements with manufacturability and cost optimization

  • Considering external factors, how is the regulatory landscape evolving regarding EV efficiency standards? Are there upcoming regulations that might impact MOSFET requirements?

Why it matters: Ensures our improvements align with future market demands Expected answer: Stricter efficiency standards expected in next 3-5 years Impact on approach: Would prioritize efficiency gains and power density improvements

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Updated Jan 22, 2025