Introduction
To enhance Rappi's grocery delivery experience and reduce food waste, we need to take a holistic approach that considers the entire ecosystem of users, suppliers, and operational processes. I'll outline a strategic plan to address this challenge, focusing on key pain points and innovative solutions that can make a significant impact.
Step 1
Clarifying Questions (5 mins)
Why it matters: This helps quantify the problem and potential impact of our solutions. Expected answer: Around 100,000 daily grocery orders with 15-20% resulting in some form of food waste. Impact on approach: A high percentage would prioritize user education and inventory management solutions.
Why it matters: Helps align our solutions with Rappi's core strengths and brand identity. Expected answer: Rappi offers faster delivery times and a wider selection of local stores. Impact on approach: Would focus on leveraging these strengths in our food waste reduction strategies.
Why it matters: Informs our understanding of user purchasing habits and potential areas for intervention. Expected answer: Average order size of $50, with users ordering 2-3 times per month. Impact on approach: Would tailor solutions to fit these purchasing patterns, possibly encouraging more frequent, smaller orders to reduce waste.
Why it matters: Determines the feasibility of implementing advanced technological solutions. Expected answer: Basic predictive analytics in place, but significant room for improvement. Impact on approach: Would prioritize enhancing AI capabilities for better demand forecasting and inventory management.
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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