What features could Tubi add to its mobile app to enhance the user experience for on-the-go streaming?

Introduction

To enhance the user experience for on-the-go streaming in Tubi's mobile app, we need to consider the unique challenges and opportunities of mobile viewing. I'll outline a strategic approach to identify key user segments, analyze pain points, and propose innovative solutions that align with Tubi's goals and user needs.

Step 1

Clarifying Questions (5 mins)

• Looking at Tubi's position in the streaming market, I'm thinking about its unique value proposition. Could you share more about Tubi's primary differentiators compared to paid streaming services?

Why it matters: Helps focus on features that reinforce Tubi's competitive advantage Expected answer: Ad-supported model, extensive content library, no subscription required Impact on approach: Would emphasize features that enhance ad experience and content discovery

• Considering mobile usage patterns, I'm curious about the typical viewing session length for Tubi mobile users. Do we have data on average session duration and frequency of use?

Why it matters: Informs design decisions for features that cater to specific usage patterns Expected answer: Average session of 30-45 minutes, 3-4 times per week Impact on approach: Would focus on features that optimize shorter, more frequent viewing sessions

• Given the ad-supported model, I'm wondering about the balance between user experience and ad effectiveness. What are the current metrics for ad engagement and user retention on mobile?

Why it matters: Helps strike the right balance between user satisfaction and revenue generation Expected answer: 70% ad completion rate, 80% 30-day retention rate Impact on approach: Would explore features that improve ad relevance and user engagement simultaneously

• Considering the mobile-specific context, I'm thinking about offline viewing capabilities. Has Tubi explored or implemented any offline viewing features for mobile users?

Why it matters: Addresses a common pain point for mobile streaming users Expected answer: Limited offline viewing for select content Impact on approach: Would investigate expanding offline capabilities while maintaining ad revenue