How might Tubi expand its selection of original content to attract and retain more subscribers?

Introduction

To expand Tubi's selection of original content and attract more subscribers, we need to develop a strategic approach that aligns with user preferences, market trends, and Tubi's unique position in the streaming landscape. I'll outline a comprehensive plan to address this challenge, focusing on user needs, content strategy, and measurable outcomes.

Step 1

Clarifying Questions

• Looking at Tubi's current market position, I'm curious about the primary motivation behind expanding original content. Could you share more about whether this is driven by user demand, competitive pressure, or a strategic shift in Tubi's business model?

Why it matters: This helps us determine if we should focus on filling content gaps, differentiating from competitors, or exploring new revenue streams. Expected answer: A mix of user demand and competitive pressure. Impact on approach: Would balance addressing user needs with creating unique, standout content.

• Considering Tubi's ad-supported model, I'm wondering about the current user engagement metrics. What are the average viewing times and ad completion rates, and how do they compare to industry standards?

Why it matters: Helps us understand if we need to focus on increasing watch time or improving ad effectiveness. Expected answer: Slightly below industry average for both metrics. Impact on approach: Would prioritize content that increases engagement and ad viewership.

• Given the diverse content library Tubi currently offers, I'm interested in understanding which genres or types of content are performing best. Can you share insights on the most popular categories and any emerging trends in user preferences?

Why it matters: Guides our content strategy to align with user interests and potentially uncover underserved niches. Expected answer: Reality TV and true crime documentaries are top performers, with growing interest in international content. Impact on approach: Would focus on these popular genres while exploring international co-productions.

• Considering the competitive landscape, I'm curious about Tubi's current market differentiation. What unique features or content offerings set Tubi apart from other streaming services, and how does this inform our approach to original content?

Why it matters: Helps us build on Tubi's strengths and maintain a distinct identity in the market. Expected answer: Tubi's extensive library of free content and niche offerings in certain genres. Impact on approach: Would leverage these strengths in developing original content strategy.