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Product Management Guesstimate Question: Estimating Airbnb's annual revenue through market sizing and financial modeling

Estimate Airbnb's Revenue

Guesstimates Medium Member-only
Market Analysis Financial Modeling Strategic Thinking Travel Hospitality Sharing Economy
Travel Industry Market Sizing Revenue Estimation Airbnb Guesstimate

Clarify the Question (2-3 minutes)

  • Looking at this estimation challenge, it appears to be a business metrics focus, specifically on revenue estimation. Would you agree that we're aiming to calculate Airbnb's total annual revenue?

Why it matters: Determines the scope and approach for our calculation. Expected answer: Yes, annual global revenue for Airbnb. Impact on approach: Will focus on key revenue streams and global market size.

  • Considering Airbnb's business model, should we assume this includes both host fees and guest fees in our revenue calculation?

Why it matters: Affects the components of our revenue formula. Expected answer: Yes, include both host and guest fees. Impact on approach: Will need to estimate both sides of the transaction.

  • Given Airbnb's global presence, are we looking at worldwide revenue or focusing on specific key markets?

Why it matters: Determines the scope of our market size estimation. Expected answer: Worldwide revenue. Impact on approach: Will need to consider regional differences in pricing and adoption.

  • Airbnb has expanded beyond just home rentals. Should we include revenue from experiences and other services, or focus solely on accommodation bookings?

Why it matters: Affects the complexity and components of our estimation. Expected answer: Focus on accommodation bookings for simplicity. Impact on approach: Will narrow our focus to the core business model.

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