what metrics would you use to evaluate jenius's digital banking features?

Introduction

Evaluating Jenius's digital banking features requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic view of the product's performance and identify areas for improvement.

Step 1

Product Context

Jenius is a digital banking platform offering various features such as savings accounts, investments, and digital payments. Key stakeholders include customers seeking convenient banking solutions, the bank aiming to reduce operational costs and increase market share, and regulators ensuring compliance and security.

The user flow typically involves account creation, KYC verification, fund transfers, bill payments, and investment management. Users interact with these features through a mobile app or web interface, performing tasks like checking balances, initiating transactions, and managing investments.

Jenius fits into the broader strategy of digital transformation in the banking sector, aiming to capture tech-savvy customers and reduce reliance on physical branches. Compared to competitors like DBS digibank or OCBC's digital offerings, Jenius differentiates itself through its user-friendly interface and innovative features like flexi cash and dream savers.

In terms of product lifecycle, Jenius is in the growth stage, having established a user base but still expanding its feature set and market penetration.

Software considerations:

• Platform: Mobile-first approach with web support
• Integration points: Core banking systems, payment gateways, credit bureaus
• Deployment model: Cloud-based with regular feature updates