what metrics would you use to evaluate roblox's user-generated content platform?

Introduction

Evaluating Roblox's user-generated content platform requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will allow us to gain a holistic view of the platform's performance and identify areas for improvement.

Step 1

Product Context

Roblox's user-generated content platform is a unique ecosystem where users can create, share, and play games and experiences. It serves as both a game engine and a social platform, catering to creators, players, and developers.

Key stakeholders include:

1. Content creators (motivated by creative expression and potential monetization)
2. Players (seeking entertainment and social interaction)
3. Developers (looking to build and monetize games)
4. Roblox Corporation (aiming for platform growth and revenue)

The user flow typically involves:

1. Discovery: Users browse or search for games and experiences
2. Engagement: Players interact with content, socialize, and potentially make in-game purchases
3. Creation: Creators design and publish new experiences using Roblox Studio

Roblox's platform aligns with the company's strategy of building a global community and economy around user-generated content. It competes indirectly with other gaming platforms like Minecraft and Fortnite Creative, but its focus on user-generated content sets it apart.

In terms of product lifecycle, Roblox's platform is in the growth stage, continuously expanding its user base and feature set.

Software-specific context:

• Platform: Proprietary engine (Roblox Studio) with cross-platform support
• Integration points: Payment systems, social features, analytics tools
• Deployment model: Cloud-based, with frequent updates and new feature rollouts