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Product Management Metrics Question: Evaluating success of Roblox's cross-platform gaming feature
Image of author vinay

Vinay

Updated Nov 19, 2024

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Asked at Roblox

12 mins

how would you define the success of roblox's cross-platform play feature?

Product Success Metrics Medium Member-only
Metric Definition Stakeholder Analysis Product Strategy Gaming Social Media Technology
Product Strategy User Engagement Success Metrics Gaming Cross-Platform

Introduction

Defining the success of Roblox's cross-platform play feature requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this critical feature, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

Roblox's cross-platform play feature allows users to access and play games seamlessly across various devices, including PCs, mobile devices, and gaming consoles. This feature is crucial for Roblox's strategy of creating an immersive, accessible metaverse.

Key stakeholders include:

  1. Players: Seeking seamless gaming experiences across devices
  2. Developers: Aiming to reach a wider audience
  3. Roblox Corporation: Driving user engagement and retention
  4. Device manufacturers and platforms: Partnering for wider distribution

User flow:

  1. User logs in to Roblox account on any supported device
  2. Selects a game to play
  3. Joins game session, potentially with players on different platforms
  4. Gameplay progresses with real-time synchronization across devices

This feature aligns with Roblox's broader strategy of building a unified platform for social experiences and user-generated content. Compared to competitors like Minecraft or Fortnite, Roblox's cross-platform capabilities are more extensive, covering a wider range of devices and game types.

Product Lifecycle Stage: Mature - The cross-platform feature has been implemented across major platforms, but continues to evolve with new device support and optimizations.

Software-specific context:

  • Platform: Proprietary Roblox engine
  • Integration points: Multiple platform SDKs (iOS, Android, Xbox, etc.)
  • Deployment model: Cloud-based with local client applications

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