what metrics would you use to evaluate wework's hot-desking feature?

Introduction

Evaluating WeWork's hot-desking feature requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic understanding of the feature's performance and impact.

Step 1

Product Context

WeWork's hot-desking feature allows members to access flexible workspace on-demand, without a dedicated desk. This aligns with the company's broader strategy of providing agile workspace solutions for modern professionals and businesses.

Key stakeholders include:

1. Individual members seeking flexible workspace
2. Corporate clients looking for scalable office solutions
3. WeWork operations team managing space utilization
4. Property owners partnering with WeWork

User flow:

1. Members book a hot desk through the WeWork app
2. Check-in at the location using a QR code
3. Use the workspace for their booked duration
4. Check-out and rate their experience

Competitors like Regus and Industrious offer similar services, but WeWork's extensive network and tech-forward approach differentiate it.

Product Lifecycle Stage: Growth - Hot-desking is gaining popularity as work patterns evolve, but there's still significant room for expansion and refinement.