How might Anaplan evolve its user interface to make complex modeling tasks more intuitive for non-technical users?

Introduction

To evolve Anaplan's user interface for making complex modeling tasks more intuitive for non-technical users, we need to carefully analyze the current pain points, user segments, and potential solutions. I'll outline a comprehensive approach to address this challenge, focusing on user-centric design and strategic product improvements.

Step 1

Clarifying Questions (5 mins)

• Looking at Anaplan's position in the market, I'm thinking it's crucial to understand the specific user roles we're targeting. Could you provide more details on the primary user personas currently struggling with complex modeling tasks?

Why it matters: Determines the focus of our UI improvements and ensures we're addressing the right user needs. Expected answer: Finance professionals and business analysts with limited technical backgrounds. Impact on approach: Would tailor solutions to bridge the gap between financial expertise and technical modeling skills.

• Considering the complexity of modeling tasks, I'm curious about the current onboarding process. How long does it typically take for a new user to become proficient with Anaplan's modeling features?

Why it matters: Helps identify if the issue is primarily with the initial learning curve or ongoing usage. Expected answer: 2-3 months for basic proficiency, 6+ months for advanced modeling. Impact on approach: Would focus on either improving onboarding or simplifying ongoing usage based on the answer.

• Given the evolving nature of business planning, I'm wondering about the most common types of models users are creating. Can you share insights on the top 3-5 modeling use cases our users are tackling?

Why it matters: Ensures our UI improvements target the most impactful and frequently used modeling scenarios. Expected answer: Financial forecasting, supply chain optimization, and workforce planning. Impact on approach: Would prioritize UI enhancements for these specific modeling types.

• Considering the competitive landscape, I'm interested in understanding how Anaplan's current UI compares to alternatives. Are there specific areas where competitors are outperforming us in terms of user interface intuitiveness?

Why it matters: Identifies potential areas for differentiation and improvement. Expected answer: Competitors excel in drag-and-drop model building and visual data representation. Impact on approach: Would focus on innovating in these areas while leveraging Anaplan's existing strengths.