What features could we add to Bukalapak's mobile app to improve the overall shopping experience?

Introduction

To improve the overall shopping experience on Bukalapak's mobile app, we need to identify key features that address user pain points and enhance engagement. I'll analyze the current state, user segments, and pain points before proposing and prioritizing solutions. Let's dive in.

Step 1

Clarifying Questions (5 mins)

• Looking at Bukalapak's position in the Indonesian e-commerce market, I'm thinking about the competitive landscape. Could you share insights on our market share compared to competitors like Tokopedia or Shopee?

Why it matters: Determines if we focus on differentiation or feature parity Expected answer: Third largest player with ~15% market share Impact on approach: Would prioritize unique features to stand out

• Considering the diverse user base in Indonesia, I'm curious about our current user demographics. Can you provide information on the age groups and locations (urban vs. rural) of our primary users?

Why it matters: Influences feature design and prioritization Expected answer: Majority users aged 25-40, 60% urban, 40% rural Impact on approach: Would balance features for both urban and rural users

• Given the rapid growth of mobile commerce, I'm interested in our app's current performance metrics. What are our key metrics like daily active users (DAU), conversion rates, and average order value (AOV)?

Why it matters: Helps identify areas for improvement Expected answer: 5M DAU, 3% conversion rate, $30 AOV Impact on approach: Would focus on increasing conversion and AOV

• Considering the evolving e-commerce landscape, I'm thinking about emerging technologies. Are there any specific technologies (e.g., AR, AI) that Bukalapak is particularly interested in exploring?

Why it matters: Aligns feature development with company's tech strategy Expected answer: Interest in AI for personalization and chatbots Impact on approach: Would incorporate AI-driven features in proposals