What features could Cvent add to its venue sourcing platform to streamline the site selection process for planners?

Introduction

To streamline the site selection process for planners on Cvent's venue sourcing platform, we need to identify and implement features that address key pain points and enhance the overall user experience. I'll approach this challenge by analyzing user segments, identifying pain points, generating solutions, and prioritizing improvements based on their potential impact and feasibility.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Cvent's venue sourcing platform might be at a critical growth stage where user needs are evolving. Could you help me understand where we are in the product lifecycle and what metrics are driving this improvement initiative?

Why it matters: Determines if we optimize for scale vs. feature expansion Expected answer: Mid-growth phase with rising customer acquisition costs Impact on approach: Would focus on retention and optimization over new features

• Considering user behavior, I'm curious about the cross-platform usage patterns. Are planners primarily using the platform on desktop, mobile, or both? How does this impact their workflow and decision-making process?

Why it matters: Influences the design and prioritization of features across devices Expected answer: Primarily desktop for detailed planning, mobile for on-the-go updates Impact on approach: Would prioritize desktop experience but ensure mobile compatibility

• Regarding pain points and market position, how does Cvent's venue sourcing platform currently compare to competitors in terms of user satisfaction and feature set?

Why it matters: Helps identify areas for differentiation and improvement Expected answer: Strong market position but lagging in certain user experience aspects Impact on approach: Would focus on innovative features to maintain competitive edge

• Considering company alignment, what are the key business objectives driving this improvement initiative? Are we looking to increase user engagement, conversion rates, or something else?

Why it matters: Ensures proposed solutions align with overall business strategy Expected answer: Focused on increasing planner retention and venue booking conversion rates Impact on approach: Would prioritize features that streamline the booking process and enhance user loyalty