What innovative features could DealShare add to its mobile app to streamline the product discovery process for customers?

Introduction

To streamline the product discovery process for DealShare customers, we need to innovate our mobile app with features that enhance user experience and drive engagement. I'll outline a strategic approach to identify and implement these improvements, focusing on user needs, pain points, and potential solutions.

Step 1

Clarifying Questions (5 mins)

• Looking at DealShare's position in the market, I'm thinking it might be competing with other social commerce platforms. Could you provide insights into our current market standing and primary competitors?

Why it matters: Helps tailor solutions to differentiate from competitors Expected answer: Mid-tier player competing with Meesho and Flipkart's social commerce offerings Impact on approach: Would focus on unique features to stand out in the market

• Considering the nature of social commerce, I'm curious about our user demographics. Can you share details about our primary user base, such as age range, location (urban/rural), and socioeconomic status?

Why it matters: Ensures features align with user preferences and capabilities Expected answer: Primarily 25-45 year olds in tier 2 and 3 cities, middle-income group Impact on approach: Would prioritize simplicity and value-oriented features

• Given the focus on product discovery, I'm wondering about our current product catalog size and categories. How extensive is our offering, and which categories are most popular?

Why it matters: Determines the complexity of the discovery process Expected answer: 100,000+ products across 500+ categories, with groceries and household items being most popular Impact on approach: Would consider category-specific discovery features and personalization

• Thinking about user behavior, I'm interested in understanding the average time spent on product discovery versus actual purchasing. Do we have data on this?

Why it matters: Helps identify if discovery is a bottleneck in the conversion funnel Expected answer: Users spend 70% of their time on discovery and 30% on purchasing Impact on approach: Would focus on streamlining discovery to improve conversion rates