Introduction
To improve Degreed's skills assessment feature for more personalized learning recommendations, we need to dive deep into user behavior, pain points, and the current state of the product. I'll outline a strategic approach to enhance this feature, focusing on user needs and data-driven insights.
Step 1
Clarifying Questions (5 mins)
Why it matters: This helps us understand if users find value in the current assessment and recommendation system. Expected answer: Users spend an average of 15 minutes on skills assessments monthly, with 30% following through on recommendations. Impact on approach: Low engagement would suggest a need for more engaging assessments and relevant recommendations.
Why it matters: Ensures the relevance and accuracy of skills assessments. Expected answer: Skills database is updated quarterly, with major methodology revisions annually. Impact on approach: Infrequent updates might require a more dynamic, AI-driven approach to skills identification and assessment.
Why it matters: Helps align our solution with user preferences and behavior. Expected answer: 60% of users access content on mobile devices, with a preference for short-form content. Impact on approach: Would focus on mobile-first, bite-sized learning recommendations.
Why it matters: Determines the depth and breadth of personalization possible. Expected answer: Currently using user-inputted skills, completed courses, and basic job role information. Impact on approach: Limited data might suggest expanding data collection points or integrating with other systems.
Let's take a brief moment to organize our thoughts before moving on to user segmentation.
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